Dara Hotels is a hotel brand with different properties around Cambodia. With the goal of refreshing its visual communication and brand voice, we partnered with each hotel in the group to develop a brand voice and visual strategy that reflected the digitalisation of a traditional brand.
With profiles ranging from resorts to airport hotels, we developed a group identity which would in turn inform the individual branding efforts for each hotel.
WebÔwat partnered with RegiÔtels to develop this project with hotel marketing and revenue strategies as creative guideposts for each individual visual package.