A series of AR experiences to enhance and promote Luxembourg’s tourism
This project was developed in collaboration with ORT Éislek and multiple communes in the Éislek region of Luxembourg. The goal was to support the digital promotion of tourism in these communities, with a focus on their unique histories.
Each point of interest was studied and researched to develop a 3D character with a unique design and story. They were then developed in Augmented Reality to be integrated with the physical locations: e.g., stations and ruins, castles and tourism offices.
Each AR location is integrated with different digital projects within the context of Luxembourg's national branding.