The coronavirus, also known under the acronym COVID-19, has been wreaking havoc all over the planet for many weeks now. It has made it necessary for governments around the world to respond with drastic measures:the enforcement of social-distancing rules (e.g., staying at home; keeping your distance from strangers, friends, and even your family; etc.), lockdowns of non-essential facilities such as restaurants, and an increased police presence to make sure citizens stick to these regulations. However scary and difficult these measures may appear, they all serve a commendable purpose:to save lives and to curb the spread of the virus.
Health crises such as the one we are presently experiencing often have an enormous impact on our fragile social and economic infrastructures and as such, many different industries all over the planet have had to suffer from limited production, a decrease in demand, and even temporary shutdowns. The hospitality industry is one of the fields that is most affected by this outbreak, experiencing a decrease in travel and tourism (shrinking by as much as 40 %). However, this also means that other lines of work have seen an upsurge in popularity and demand, such as the pharmaceutical, energy, and media industries.
Considering the recent crash of certain markets, the internet has remained one of the strongest and safest investments as more and more people are cooped up in their homes and are looking for ways to entertain or distract themselves. It is this fact that can be used to successfully and effectively showcase one’s business online, utilizing a well-rounded digital presence, including a website, social media, and the various Google services. Many people at this moment are perusing the internet, reaping its full potential:shopping, working, keeping in touch with loved ones, entertainment, and information are all to be found online. And your business could be using this time of social distancing for your advantage.
Non-essential businesses (such as restaurants, specialty stores, travel agencies, etc.) are encouraged to look for new ways to sell their products and services. Whereas this was often done directly via word-to-mouth, the distribution of flyers, or the use of other printed advertisement material, is it advised that you direct your focus on the digital market.
There are many ways to make your business stand out from the crowd using what the internet has to offer. For example, SEO (search engine optimization), content marketing, or email marketing are powerful tools to increase engagement with your audience, build relationships with your customers, generate new leads, and to prepare your business for a future where markets will go back to normal and the demand of your product or service will return to what it was before.
According to experts, it may take many months for markets to bounce back after a decrease of such dimensions. Having this in mind, it is crucial to apply assertive strategies to prepare your business for the moment markets will recover. And one such way is by having a modern and updated website where your audience can always find the most up-to-date information about you and your business. Use this time wisely to assess your online presence (including your website, blog, social media profiles, etc.) and take the necessary steps to improve how you showcase your brand online.
Investing in SEO to make your brand more visible in search engine results is a great way to drive more traffic to your website and blog, generating leads and helping with your conversion goals. It is, of course, necessary to have a stellar website that your clients love to return to. Instead of merely spamming one’s followers with adverts of products and services which are currently in lower demand, businesses should focus on proper content marketing as part of a successful marketing strategy. This entails creating material and posts which are aimed at establishing social engagement:start a conversation, promote relevant information, put forth charity efforts, or advocate for a worthy cause. In short, use the platforms you are already part of (and if you are not, you should be!) to promote a positive social image of your brand which will leave a memorable impression on your audience.
It is also important to not underestimate the reach of email campaigns. Having a great website that invites people to sign up for tailor-made newsletters is an excellent way to keep your customers engaged. Cold emails, newsletters, and email ads are all viable strategies to keep in touch with your clientele, to find new users, or to even track user behavior. You can always remind them of your social efforts, your products or services, and direct them back to your website.
All the above exemplifies why it is important to have a well-thought-out presence online. Having the right strategies to engage with your clients and audience is an essential way to keep their interest and to remain relevant when demand is lower. Of course, the core of all of this is a modern website that adheres to the standards of current digital trends and regulations to provide your users with a special and secure experience every time.